Sub-Contractors
Let Us Get Your Product Or Service In Front Of Sub‑Contractors
Subcontractors are decision makers for a lot of construction sites – selecting the tools, materials and services that keep projects moving. This means getting your company in front of the right subcontractors at the right time can influence what gets used on a job. The biggest challenge is getting the approach right to make your company stand out from the rest. We connect you with subcontractors who work on relevant projects, using a direct, credible approach, this gets your business remembered through having conversations with the right people. Simply connect with us. Read More
Contact Us To Get Leads For Your Business
Why It Works
Why A Cold Approach To Sub-Contractors Rarely Works
A cold call from someone who doesn’t understand the industry is almost instantly dismissed, unlike a knowledgeable, conversational approach that addresses the challenges faced on site every day.
Our team has years of experience reaching subcontractors across Australia on behalf of manufacturers, distributors and service providers. We know how to start conversations that result in conversions, just get in touch.
How We Help
Specifying For Subcontractors Is More Than Price
Price matters but sub-contractors want to work with suppliers they trust, who respond quickly, understand lead times and make things easier on site. Building trust starts before a quote is submitted. Our team handles the groundwork for you:
Stay Visible
Consistency Drives Results
A subcontractor who hears from you once and never again will forget you.
Construction projects run on long timelines and decisions to switch to new suppliers or products can take months to progress. Maintaining your presence and staying relevant through this process is where continuous opportunity will develop.
Crannull has ongoing contact with subcontracting businesses across Australia on your behalf, keeping your product or service at relevant as projects progress and procurement decisions are made. Whether you’re targeting plumbers, electricians, concreters, tilers or any trade, we build the relationships that generate consistent pipeline for your business.
What Sets Crannull Apart
Subbie Outreach Backed By Industry Knowledge
Questions About Sub-Contractors
How do I get my product in front of subcontractors in Australia?
Direct and informed outreach is consistently the most effective route to getting your product to sub-contractors. Subcontractors have a good response to suppliers who understand their trade, can explain how a product will make their work faster, safer or more cost-efficient. General marketing rarely cuts through; subcontractors are practical and make quick judgements about whether someone is worth their time.
Crannull uses experienced callers, with construction industry knowledge to generate leads for you. We arrange meetings, set up CPD’s, get you on PSL’s and more, so your team walks into conversations with sub-contractors who are already invested in who you are and what you can offer.
Is telephone outreach still effective for reaching subcontractors?
Yes, when it’s done by people who know what they’re talking about. Basic scripts and offshore call centres aren’t effective with professionals who can recognise an uniformed caller quickly. Our team at Crannull understands the construction industry and knows how to have a conversation that earns credibility instead of being hung up on.
We’ve spent years building relationships with subcontractors across Australia on behalf of manufacturers, distributors and service providers. That experience means we know how to position your product or service in a way that resonates with the people you’re trying to reach.