Building Merchants
Let Us Get Your Product Or Service In Front Of Building Merchants
Building merchants sit at a critical point in the supply chain, influencing purchasing decisions, stocking the products that builders, tradies and contractors rely on. Getting the approach right is key to getting your product onto shelves, this can open consistent opportunities. Crannull works to get you in front of the right people, we connect manufacturers, distributors and suppliers with key decision makers at building merchants across Australia, using direct, professional outreach. Simply connect with us. Read More
Contact Us To Get Leads For Your Business
Why It Works
Why A Cold Approach Rarely Works
Buyers at building merchants are short of time. A cold call without context or a generic email will be brushed over and ignored. What works is well researched, relevant conversations that speak directly to what that specific merchant stocks, who their customers are, and how your product fits.
Our team has years of experience making these types of calls. We arrange meetings, CPD’s, lunch and learns and more on behalf of our clients. Get in touch today to find out more.
How We Help
Getting Specified Is More Than Just Stocking A Product
Having a good product is one thing but getting a building merchant to recommend it is more complex. Merchant buyers like to know that the companies behind products are reliable, that support is available and that stock will be shifted.
We help you build credibility from the first contact, our introductions are professional and specific, instead of generic pitches, our follow up process keep your brand visible during the months it can take for a buying decision to progress.
Staying Relevant
Staying Relevant Is Key
It is unheard of that building merchants convert after single contact.
Buyers are always reviewing ranges, managing supplier relationships and reacting to customer needs, this indicates the necessity for consistent, relevant communication over time.
Crannull handles ongoing contact on your behalf, so your product stays in consideration even when the timing isn’t right on the first point of contact. Whether you’re launching a new product, entering the Australian market or trying to grow existing merchant accounts, we work to build the pipeline for you.
What Sets Crannull Apart
Merchant Outreach Backed By Industry Knowledge
Questions About Selling Into Building Merchants
How do I get my product stocked by building merchants in Australia?
Getting listed with merchants requires more than sending a spec sheet or dropping off a sample. Building merchant buyers are constantly approached by suppliers competing so standing out takes a credible, well-timed approach that addresses their customer needs.
Crannull handles the outreach, the follow up and the appointment setting so your sales team only spends time with buyers who are really interested. We know the building products sector, we understand what merchants need to hear, and how to start a conversation that goes from initial interest to stocking a product.
Is telemarketing effective for reaching merchant buyers?
When it is done by people who understand the industry, telemarketing is one of the most direct and cost-effective routes to building merchant buyers. Unlike trade shows or print advertising, a phone call gets you into a conversation with the person who makes the buying decision, and that is where relationships begin.
At Crannull, that is what our team does, with years of experience in generating leads for manufacturers, distributors and suppliers across Australia. We start conversations at the right time, to the right people, allowing you to convert these leads.