Sectors
Targeted Lead Generation Across Australia’s Built Environment
Crannull connects businesses with the right decision makers across construction, infrastructure, resources and energy.
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Industry Focus
Reaching The Right People In Complex Markets
The industries Crannull supports are relationship driven, competitive and timing sensitive. Winning work depends on knowing who to speak to, when to reach them and how to open the right conversation.
Our database and phone-based outreach help suppliers, subcontractors, consultants and specialist providers build qualified sales opportunities across Australia.
Where We Work
Sectors We Support
Construction
Commercial, residential, civil, fit out and the wider built environment supply chain.
Infrastructure
Road, rail, utilities, energy transmission, ports, airports and social infrastructure.
Mining, Oil & Gas Resources
Mining operators, LNG projects, CSG, critical minerals and specialist resource supply chains.
Energy
Renewables, storage, transmission, hydrogen, gas, LNG and emerging clean energy projects.
Construction
A Large, Complex And Competitive Sector
Australia’s construction sector is one of the country’s largest and most complex industries, covering everything from large scale civil and transport infrastructure through to commercial developments, residential housing and specialist fit out work.
It connects a big chain of businesses such as developers, main contractors, builders, subcontractors, architects, interior designers, project management consultancies, building merchants and facilities management firms, who all rely on building relationships and consistent communication to win work.
The sector is forecast to grow at an average annual rate of 2.9% between 2025 and 2028, driven by sustained investment in residential housing, road and rail infrastructure, renewable energy and manufacturing. An AUD 120 billion infrastructure programme, targeting priority projects is to be delivered by 2034 and is already creating a pipeline of opportunities for suppliers and contractors across Australia.
Construction Opportunity
A Competitive Market With No Room For Wasted Opportunities
That growth does not make winning work easy, Australian construction company failures rose by 65.9% in the first 11 of 2024, following a 48.8% increase from the year before, according to the Australian Securities and Investments Commission.
For any business operating in the Australian construction sector that needs a consistent flow of qualified sales opportunities, this targeted reach is what converts potential plans into revenue.
Infrastructure
Major Projects, Long Pipelines And Early Procurement Decisions
Australia’s infrastructure sector spans a widely, from road and rail networks, airports and ports, energy generation and transmission, water and waste utilities, to telecommunications, and social infrastructure such as schools, hospitals and defence facilities.
The businesses operating within the sector are also varied: tier one civil contractors, specialist engineering firms, equipment hire companies, materials suppliers, environmental consultants, technology providers and a deep layer of subcontractors who deliver the on the ground work that keeps projects moving.
Investment into the infrastructure sector is significant, Infrastructure Australia’s 2025 Market Capacity Report places the five-year Major Public Infrastructure Pipeline at AUD 242 billion, this is the highest level recorded since the agency started tracking nationwide government investment. Renewable energy assets, transport and data centre development are gaining investor interest, with 85% of surveyed infrastructure investors confirming they are highly likely to continue investing in Australia.
Infrastructure Lead Generation
Busy Pipelines Don’t Guarantee An Easy Market
Despite the amount of investment into the infrastructure sector, it doesn’t mean that it is easy to operate within. Labour costs, regulatory complexity and project timelines all add pressure along the supply chain and procurement decisions are usually made before a tender is advertised.
Infrastructure is a key sector where Crannull’s targeted approach makes a considerable difference, the businesses that benefit most are those supplying products, services or specialist expertise into major projects. This could be an engineering firm trying to get in front of civil contractors managing live programmes, a technology provider targeting project management teams, or a materials supplier looking to establish relationships with procurement leads before a contract is awarded.
For infrastructure businesses that need a consistent, qualified flow of sales opportunities, this targeted reach is what converts potential plans into revenue.
Mining, Oil & Gas Resources
Access To Opportunity Depends On The Right Contacts
Australia’s resources sector is one of the most significant in the world, underpinning a large share of the country’s export income and employing hundreds of thousands of people directly and across the supply chain. Mining covers an enormous range of goods such as iron ore, coal, gold, copper, lithium, nickel and a portfolio of critical minerals essential to the global energy transition.
Oil and gas have its own project landscape, from offshore liquefied natural gas (LNG) operations in Western Australia, through to onshore coal seam gas (CSG) developments in Queensland.
Together, these industries generate demand for a wide range of suppliers: drilling and extraction equipment, camp and logistics services, environmental and geotechnical consultancies, specialist engineering firms, maintenance contractors, technology providers, safety and compliance specialists, and more.
Resources Opportunity
Active Investment Doesn’t Mean Easy Access To Opportunity
Having a lot of investment and projects available, it does not equal to easy access to business.
Energy Lead Generation
Strong Investment Doesn’t Simplify The Market
The volume of activity in the sector does not make it easy to navigate, regulatory difficulties, grid connection delays, evolving policy settings and fierce competition for a limited pool of skilled contractors and specialist suppliers all create friction throughout the supply chain.
The energy sector is one where Crannull’s targeted approach to generating leads makes a difference. Whether a business is supplying electrical infrastructure to renewable developers, providing engineering services to transmission contractors, or looking to build relationships with procurement teams at energy operators and EPC firms, Crannull finds the right contact and starts the right conversation at the right time.
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Energy
A Sector In The Middle Of Major Transformation
Australia’s energy sector is experiencing one of the most significant transformations in its history, moving from a mostly fossil fuel based system, towards a diversified mix of renewable generation, storage, transmission and emerging technologies. Solar and wind now account for an increasing share of national electricity generation, this is supported by large scale battery storage, pumped hydro and an expanding high voltage transmission network connecting new generation assets to population centres.
As well as renewables, the sector continues to involve gas fired generation, LNG export operations, uranium production and an accelerating hydrogen industry.
The businesses supplying into this environment are broad: civil and electrical contractors, grid technology providers, EPC firms, environmental consultants, equipment manufacturers, specialist engineering and project management companies.
Federal investment highlights the scale of opportunity, the 2024/25 budget committed over AUD 5.1 billion through Australian Renewable Energy Agency (ARENA), including funding for solar and battery manufacturing, clean energy innovation and the commercialisation of new technologies. A further AUD 2 billion Hydrogen Headstart programme and an AUD 6.7 billion Hydrogen Production Tax Incentive reflect the government’s long term commitment to building out Australia’s clean energy economy.