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Setting Up CPDs

CPD Sessions That Put You In Front Of The Right People

CPD (Continuing Professional Development)’s – or Lunch and Learns as they are sometimes called, are an effective way to get your product or service in front of the people who specify it.

Rather than sending emails into inboxes where they will get lost, a CPD puts you in the room with a qualified and attentive audience.

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Why CPDs Work

One Of The Highest Conversion Touch Points Available To Construction Suppliers

When done well, it is one of the highest conversion touch points available to suppliers working in the construction industry.

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Construction Sales

Why CPDs Work For Construction Sales

01

Required Each Year

Most architects, engineers and other built environment professionals are required to complete a minimum number of CPD’s per year.

02

Maintain Accreditations

Completing CPDs helps professionals maintain accreditations and stay up to date with industry standards.

03

A Recurring Opportunity

This obligation creates a recurring opportunity for suppliers.

04

Relevant To Their Work

Professionals seek out sessions that are relevant to their projects and practice areas.

05

A Purposeful Audience

Your audience arrives with purpose and reason to pay attention.

Get In The Room

Rather than sending emails into inboxes where they will get lost, a CPD puts you in the room with a qualified and attentive audience.

Get Leads
Architectural floor plan drawing with numbered rooms, floor areas in square metres and dimension lines

CPD Sessions

Present Your Product To A Qualified And Attentive Audience

A well prepared CPD does more than explain what your product does, it opens conversations up and allows attendees to leave with a clear understanding of where your solution fits within a project, building relationships, questions and usually a list of live opportunities to follow up.

It also allows you to address specification challenges directly, whether that relates to compliance, material performance, design constraints and cost considerations.

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“It’s a numbers game, backed with good market knowledge of what our clients require. The more opportunities we create for you, the more clients you will sign.”

Tom Fitzgerald, Director, Crannull

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What Crannull Does For You

We Get The Right People In The Room At The Right Time

Arranging a CPD sounds simple, but getting the right people in the room at the right time takes persistent and knowledgeable outreach.

Crannull handles that process on your behalf using our extensive database of architects, interior designers, project managers and other built environment professionals.

We identify the practices and organisations most relevant to your product or service. We then make direct contact, qualify the audience and lock in a confirmed date and time that works for the practice.

All you need to do is prepare your presentation and turn up. From there, you deliver the CPD and we handle the follow up to capitalise on the interest your session generates.

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Since 2010

CPDs And Lunch And Learns Arranged Across Australia

We have been arranging CPDs and Lunch and Learns for clients across Australia since 2010, and we understand what makes an audience receptive.

The Right Level Of Specialism

We match your session to the right level of specialism for your product or service.

The Right Timing

We consider the right timing within a project pipeline so your session lands at the right moment.

The Right Practice Size

We target the right practice size for your target market.

Architectural floor plan drawing with numbered rooms, floor areas in square metres and dimension lines

Across Australia

Construction Leads Across Australia

Crannull generates construction leads across Australia’s most active markets. From targeting construction leads in Sydney, Melbourne or Brisbane, or looking to reach decision makers across New South Wales, Victoria, Queensland and Western Australia, we have the database and knowledge to get your message to the right people.

The Australian construction sector is forecast to grow by 2.9% between 2025 and 2028, driven by residential housing, transport infrastructure and renewable energy projects. Our reach means you are not limited to a single city or region; we work wherever the opportunity is for your business.

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What Sets Crannull Apart

CPD Outreach Backed By Industry Knowledge

Experienced

Industry Experts

Award Winning

Outsourced Sales Services

100% Focused

Results Driven

No Fixed Term Contract

Comprehensive Service

Extensive Database

Friendly & Professional